MicroStrategy, a leader in business intelligence and analytics software, hosts its annual MicroStrategy World conference —a highlight for data enthusiasts and industry leaders alike.
The 2023 event was extra special, marking the return to in-person gatherings after two years of virtual sessions. Held at Warner Bros. Studios in sunny Orlando, it was a fantastic opportunity for customers, partners, and industry experts to connect, share insights, and have some serious fun!
This conference isn’t just about the latest in data and analytics—it’s about energy, connection, and a dash of Florida sunshine.
The event's branding captured this perfectly. The dynamic logo featured a globe (naturally!) pinpointing Orlando, with interchangeable icons to represent different aspects of the conference. A bright, cheerful gradient reflected sunny days, vibrant evenings, and the palpable excitement leading up to the event.
The logo's interchangeable icons also made it easy to transform into captivating motion graphics, adding even more energy and flair to the event's branding.
From digital campaigns to on-site visuals, the lively branding created a fun, welcoming atmosphere that resonated with participants. It wasn’t just a conference; it was a vibrant experience attendees won't soon forget.
